I subscribed to Mine Magazine a few weeks ago — so when I got an e-mail from them today, I had pretty much forgotten I ever signed up in the first place.
Mine is a cool idea from Time, Inc. that allows you to combine five magazines into one, effectively creating a personalized magazine suited to your tastes.
But this is what the e-mail said:
Dear Jordan,
Thank you for subscribing to mine magazine. We want to let you know that a computer error may have affected the first issue you received this week. It’s possible that this issue did not contain the combination of magazine content you selected. Please know that the problem has been resolved, and that each of your subsequent issues will reflect the exact content you originally requested.
In appreciation of your support, we have extended your five-issue subscription to include a sixth free issue of mine. You can also access real-time mine content through your smartphone device at http://mine.mwap.at.
We apologize for the inconvenience and, again, thank you for being among the very first to experience mine.
Best regards,
Wayne Powers
President, Time Inc. Media Group
I’m sure this was just an accident, but I hope it’s not an error that gets repeated in other ways. I’d like to see novel ideas like this more often in the print news industry, and one slip-up is enough to kill an idea.
