Jordan Fifer | Public Relations Professional


Jordan FiferAs Wikipedia notes: “Jordan was one of the first monkeys to travel into space. As part of the NASA space program, Jordan, also known as ‘Old Reliable,’ was launched from Cape Canaveral on December 13, 1958 in the U.S. Jupiter AM-13 rocket. The rocket would travel over 1500 miles and reach a height of 310 miles before returning to Earth and landing in the South Atlantic. Unfortunately a technical malfunction prevented the capsule’s parachute from opening and, despite a short search, neither his body nor the vessel were ever recovered.”

OK. Not really.

I got my start in news multimedia production for The Roanoke Times / before diving into public safety and general assignment reporting. My work has appeared in The Bristol Herald Courier, The Daily Progress, The Coalfield Progress and The Virginian-Pilot, among other publications.

I attended The University of Virginia’s College at Wise, where as editor-in-chief at The Highland Cavalier, I led an overhaul of the newspaper’s content standards and website.

As a multimedia producer at The Roanoke Times, I did daily website maintenance using in-house and industry standard content management systems; news and webcast video production, including live-streaming of events; front-end webpage design; news writing; online copy editing; use and assessment of SEO strategies; special projects and other assignments. I helped launch and maintain the paper’s social media presence on Twitter and Facebook, and went on to lead and coauthor a newsroom initiative to define ethical standards for reporters when using social networks.

My award-winning reporting later focused on the public safety beat, with a mix of general assignment stories. I’ve authored numerous enterprise and breaking news stories, including front-page and local centerpiece articles. My experience includes covering a wide range of topics, from capital murders to cat shows to presidential candidate stops.

I’m now a media relations officer at Virginia Tech, where I identify media opportunities and formulate messaging strategies; develop and pitch tip sheets and advisories; organize and manage news conferences, including live-streaming and multimedia needs; produce and/or engineer live and recorded video and audio interviews in-studio or in the field; facilitate the needs of visiting media on campus; train others, including faculty, in media relations best practices; and manage the social media presence and website of the media relations team, as well as supporting other top-level university accounts.

My mom is super proud of me.

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“It is not your responsibility to complete the task of perfecting the world, but neither are you free to desist from doing all you can.” – Jewish proverb